Privacy Policy

Equal Entry LLC – Privacy Policy

Last Updated: December 4, 2025
Website: https://equalentry.com
Company: Equal Entry LLC

Equal Entry LLC (“we,” “us,” “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or interact with our communications.

This Policy is written in a GDPR-aligned structure and applies to all visitors, subscribers, and users of https://equalentry.com.

1. Data Controller

Equal Entry LLC
“United States”
Email: contact@equalentry.com

We determine the purposes and means of processing your personal data.

2. Personal Data We Collect

2.1 Data Collected Automatically

When you browse our website, your browser automatically transmits:

  • The Internet domain through which you access the Internet
  • IP address of your device
  • Browser type and operating system
  • Date and time of your visit
  • Referring website address

We use this information in aggregate form to operate, secure, maintain, and improve our website. This data does not directly identify you unless combined with information you voluntarily provide.

If you are logged in to the Equal Entry Knowledge Base, we also record:

  • Number of pages you visit
  • Number of videos you watch to completion

2.2 Information You Provide Voluntarily

When you subscribe to our newsletter, join a waitlist, or request information, we collect:

  • Name
  • Email address
  • Communication preferences
  • Any other information you choose to share

3. Use of ActiveCampaign (Email Communications)

We use ActiveCampaign to manage newsletters, waitlist communications, segmentation, and automated email sequences.

3.1 Data Processed by ActiveCampaign

ActiveCampaign may store:

  • Name
  • Email address
  • Date and method of signup
  • Email engagement activity (opens, clicks, unsubscribes)
  • Tags and segmentation data related to your preferences

We do not use ActiveCampaign Site Tracking.

3.2 Purpose of Processing

We use ActiveCampaign to:

  • Send newsletters, accessibility insights, and updates
  • Deliver course waitlist confirmations and announcements
  • Manage automations (e.g., welcome sequences)
  • Maintain accurate subscription status
  • Tailor communications based on your expressed interests

3.3 Lawful Basis for Processing (GDPR)

We process this data on the bases of:

  • Consent: when you subscribe or opt in
  • Legitimate interest: informing subscribers of relevant content and updates

3.4 International Data Transfer

ActiveCampaign stores data on secure servers in the United States.
By signing up, you consent to this transfer and understand that U.S. privacy laws may differ from those in your jurisdiction.

3.5 Rights Related to Email Communication

You may at any time:

  • Unsubscribe using the link in any email
  • Request access to, correction of, or deletion of your data
  • Adjust communication preferences
  • Object to processing for marketing purposes

ActiveCampaign’s privacy policy:
https://www.activecampaign.com/legal/privacy-policy

4. Cookies

We use cookies to:

  • Customize the website for return visitors
  • Support third-party media embeds (e.g., YouTube, Flickr)

Cookies are not required for the core functionality of our website.
You may disable cookies in your browser at any time.

  1. Analytics (Google Analytics and Microsoft Clarity)

We use Google Analytics and Microsoft Clarity to understand how visitors use our site and to improve our content, usability, and overall user experience.

Google Analytics

Google Analytics collects information such as:
• Frequency of visits
• Pages viewed
• Referring websites
• Your device’s IP address
• Browser and device characteristics

Google uses a persistent cookie to recognize you on future visits.

Data use is governed by the:
• Google Analytics Terms of Use
• Google Privacy Policy

You can prevent Google Analytics from recognizing you by disabling cookies in your browser.

Microsoft Clarity

Microsoft Clarity provides insights into user interactions to help us improve site design, accessibility, and navigation. Clarity collects:
• Page views and navigation patterns
• Clicks, scroll behavior, and other interaction data
• Browser, device type, and operating system information
• A partially masked IP address (Clarity automatically obscures sensitive data)

Clarity may record anonymized session replays, heatmaps, and aggregate usage metrics. These recordings do not capture sensitive information such as passwords, payment data, or form fields that you mark as sensitive.

Data use is governed by the:
• Microsoft Privacy Statement
• Clarity Terms of Service

You can disable Clarity data collection by blocking cookies or enabling Do Not Track settings in your browser.

6. How We Use Your Personal Data

We use your data to:

  • Operate and secure our website
  • Improve website accessibility and performance
  • Send newsletters, updates, and relevant content
  • Manage waitlists and launch announcements
  • Operate communication workflows and automations
  • Comply with legal obligations
  • Respond to inquiries or requests

We do not sell personal data.

7. Data Retention

We retain personal data only as long as necessary for the purposes for which it was collected, or as required by law.

  • Newsletter/waitlist data: retained until you unsubscribe or request deletion
  • Website analytics: retained according to Google’s retention settings
  • Logged-in activity: retained indefinitely unless removal is requested
  • Suppression list: retained indefinitely to prevent accidental re-contact

8. Security

We use commercially reasonable technical and organizational measures to protect your personal data.
However, email and online communication are not guaranteed to be secure.

Do not send sensitive information (e.g., Social Security numbers, bank details, credit card numbers) via email or web form.

9. Your Rights

Depending on your jurisdiction (including GDPR regions and California), you may have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion (“right to be forgotten”)
  • Withdraw consent for marketing
  • Object to processing based on legitimate interest
  • Request data portability
  • Lodge a complaint with a supervisory authority

To exercise these rights, contact us at:
[Insert your contact email]

10. Third-Party Services

We may link to or embed content from third-party services, including:

  • YouTube
  • Flickr
  • Google Analytics
  • ActiveCampaign

These services collect data under their own privacy policies, independent of Equal Entry LLC.

11. Changes to This Policy

We may update this Privacy Policy from time to time.
The “Last Updated” date at the top reflects the most recent version.

Continued use of our site indicates acceptance of the updated policy.