Last Updated: October 29, 2026
Website: https://equalentry.com
Company: Equal Entry LLC
Equal Entry LLC (“we,” “us,” “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or interact with our communications.
This Policy is written in a GDPR-aligned structure and applies to all visitors, subscribers, and users of https://equalentry.com.
1. Data Controller
Equal Entry LLC
“United States”
Email: [email protected]
We determine the purposes and means of processing your personal data.
2. Personal Data We Collect
2.1 Data Collected Automatically
When you browse our website, your browser automatically transmits:
- The Internet domain through which you access the Internet
- IP address of your device
- Browser type and operating system
- Date and time of your visit
- Referring website address
We use this information in aggregate form to operate, secure, maintain, and improve our website. This data does not directly identify you unless combined with information you voluntarily provide.
2.2 Information You Provide Voluntarily
When you subscribe to our newsletter, join a waitlist, or request information, we collect:
- Name
- Email address
- Communication preferences
- Any other information you choose to share
2.3 Contact Form
When you send a message through our contact form, we collect your email address and your message. We deliver it to our inbox using Resend, an email delivery service, and reply from our own email account. Resend processes your message only to deliver it.
While you write, your browser keeps your email address and message in session storage, so they are not lost if you visit another page. Nothing is sent to us until you press Send. They are cleared when your message is sent or when you close the tab.
2.4 AI Album Song Feedback
On AI Album pages, you can rate a song, or a section of a song, with a thumbs up or thumbs down. After a thumbs down, you may add a short comment. We store the song, the section, your vote, your comment if you write one, and the date and time. We do not ask for your name or email address with this feedback.
This feedback is stored in a Cloudflare D1 database. Your browser also remembers your vote in local storage, so the page shows it when you return.
2.5 Bot Protection
Our contact form, newsletter signup, and song feedback use Cloudflare Turnstile to tell people apart from automated spam. Turnstile loads only when you start using one of these forms. It checks signals from your browser and device, including your IP address. In most cases this happens without you doing anything.
To stop any one person or program from sending too much, we also count how often each form is used. For each message, signup, vote or comment we keep a coded version of your IP address and, for the contact form and newsletter, of your email address. The code cannot be turned back into the address. We delete these records after two days.
3. Use of ActiveCampaign (Email Communications)
We use ActiveCampaign to manage newsletters, waitlist communications, segmentation, and automated email sequences.
3.1 Data Processed by ActiveCampaign
ActiveCampaign may store:
- Name
- Email address
- Date and method of signup
- Email engagement activity (opens, clicks, unsubscribes)
- Tags and segmentation data related to your preferences
We use ActiveCampaign Site Tracking only on our course site, learn.equalentry.com, not on equalentry.com. When you are signed in to a course, it records the course pages you view and links them to your email address. This helps us tailor course emails to the pages you have visited.
3.2 Purpose of Processing
We use ActiveCampaign to:
- Send newsletters, accessibility insights, and updates
- Deliver course waitlist confirmations and announcements
- Manage automations (e.g., welcome sequences)
- Maintain accurate subscription status
- Tailor communications based on your expressed interests
3.3 Lawful Basis for Processing (GDPR)
We process this data on the bases of:
- Consent: when you subscribe or opt in
- Legitimate interest: informing subscribers of relevant content and updates
3.4 International Data Transfer
ActiveCampaign stores data on secure servers in the United States.
By signing up, you consent to this transfer and understand that U.S. privacy laws may differ from those in your jurisdiction.
3.5 Rights Related to Email Communication
You may at any time:
- Unsubscribe using the link in any email
- Request access to, correction of, or deletion of your data
- Adjust communication preferences
- Object to processing for marketing purposes
ActiveCampaign’s privacy policy
4. Cookies and Browser Storage
Our website does not set any cookies of its own. The cookies on our pages come from the analytics services described in section 5. Cookies are not required for the core functionality of our website. You may block or delete cookies in your browser at any time. If you visit from the European Union, the United Kingdom, Switzerland, Iceland, Liechtenstein, or Norway, we ask first, and none of these cookies are set unless you accept.
| Cookie | Set by | Purpose | How long it lasts |
|---|---|---|---|
| _ga | Google Analytics | Gives your browser a random ID, so Google Analytics can tell visitors apart. | Up to 2 years |
| _ga_Y815HTWE8G | Google Analytics | Keeps track of your current visit. | Up to 2 years |
| _clck | Microsoft Clarity | Gives your browser a random Clarity ID for this website, so a later visit counts as the same visitor. | 1 year |
| _clsk | Microsoft Clarity | Joins the pages of one visit into a single session recording. | 1 day |
| CLID | Microsoft Clarity (clarity.ms) | Records when Clarity first saw your browser on any website that uses Clarity. | 1 year |
| MUID | Microsoft (clarity.ms and bing.com) | Identifies your browser across Microsoft websites. Microsoft uses it for advertising, site analytics, and other operations. | About 13 months |
| SRM_B | Microsoft (bing.com) | Set while Clarity syncs the MUID cookie with Bing. Microsoft does not describe its purpose in the Clarity documentation. | About 13 months |
| MR | Microsoft (clarity.ms and bing.com) | Tells Microsoft whether to refresh the MUID cookie. | 7 days |
| SM | Microsoft (clarity.ms) | Keeps the MUID cookie in sync across Microsoft websites. | Until you close your browser |
| ANONCHK | Microsoft (clarity.ms) | Always set to 0, because Clarity does not pass the MUID cookie to Microsoft’s advertising cookie. | Less than a day |
The first four cookies are stored under equalentry.com. The others are stored under Microsoft’s own domains. Some browsers limit how long cookies last, so they may expire sooner than shown.
Videos. Our YouTube videos use YouTube’s privacy-enhanced mode (youtube-nocookie.com), which YouTube describes as not storing information about you on our pages unless you play a video. Our Vimeo videos turn on Vimeo’s Do Not Track setting, which stops the player from collecting session data and analytics. Vimeo may still set a few cookies it needs to play the video.
Bot protection. When you use one of our forms, Cloudflare Turnstile may set cookies that it needs to tell people apart from automated spam. Cloudflare describes the information Turnstile uses as strictly necessary to detect and block bots. Turnstile privacy addendum
Page speed. Cloudflare Web Analytics (see 5.5) sets no cookies and stores nothing in your browser.
Courses. Course pages, checkout, and lessons at learn.equalentry.com run on Thinkific, which sets its own cookies under its own privacy policy.
Our website also uses your browser’s session storage and local storage. This information stays on your device and is not sent to us. We use it to remember:
- Your analytics choice, if we asked you for one (see 5.4), for 12 months
- A contact form message you have not sent yet (see 2.3)
- Your song feedback votes (see 2.4)
- The first page of your visit, so the newsletter signup is not repeated on every page
- Whether you last used a keyboard or a mouse, so focus outlines appear when they help
- A few display and playback preferences
Session storage is cleared when you close the tab. You can clear both in your browser settings.
5. Analytics (Google Analytics, Microsoft Clarity, and Cloudflare Web Analytics)
We use Google Analytics and Microsoft Clarity to understand how visitors use our site, and to improve its content, usability, and accessibility. We also use Cloudflare Web Analytics to measure how fast our pages load. We do not use any of them for advertising.
5.1 Google Analytics
Google Analytics collects:
- The pages you view and how long you stay
- The website or search that brought you here
- Your approximate location, such as your city and country
- Your browser, device type, and operating system
Google uses your IP address to estimate your location. Google says that Google Analytics 4 does not log or store IP addresses.
We keep visit data for 2 months, and data tied to your browser’s random ID for 14 months. We have turned off Google Signals, so your visits are not linked to your Google account.
Data use is governed by the Google Analytics Terms of Service and the Google Privacy Policy.
5.2 Microsoft Clarity
Microsoft Clarity shows us how people use our pages, so we can find and fix problems with design, accessibility, and navigation. Clarity collects:
- The pages you view, and the order you view them in
- Clicks, taps, scrolling, and pointer movement
- Your browser, device type, screen size, and operating system
- Your approximate location, which Clarity estimates from your IP address
5.3 Session Recordings and Masking
Clarity records sessions. A session recording is a replay of the pages as you saw them, with your clicks, scrolling, and pointer movement. Clarity also combines many sessions into heatmaps that show where people click and how far they scroll. We use them to find confusing pages, broken links, and controls that are hard to use.
Clarity masks personal information in your browser, before anything is sent to Microsoft. Masked content is never uploaded:
- Anything you type into a form field, such as your email address or a message, is always masked.
- The choices in dropdown menus are always masked.
- We use Clarity’s Balanced masking, which also masks numbers and email addresses that appear in the text of a page.
Our website has no accounts or payments, so recordings never include passwords or card numbers. Course checkout happens on Thinkific, outside this website.
Clarity keeps session recordings for 30 days, and click and heatmap data for 9 months. Data use is governed by the Microsoft Privacy Statement and the Clarity Terms of Use.
5.4 Asking First in Europe
If you visit from the European Union, the United Kingdom, Switzerland, Iceland, Liechtenstein, or Norway, a banner at the top of the page asks before Google Analytics or Clarity loads. They load only if you select Accept analytics. If you reject them, or do not answer, neither one loads.
Your choice is kept in your browser for 12 months. You can change it at any time with Cookie settings at the bottom of any page.
5.5 Cloudflare Web Analytics
Cloudflare, which hosts our website, adds its Web Analytics script to our pages. It tells us how many pages are viewed and how quickly they load for real visitors, so we can find slow pages and fix them. For each page view, it sends Cloudflare:
- The page address and the website that linked to it
- How long the page took to load, and how quickly it responded
- Your browser, operating system, and type of device
- Your country, which Cloudflare estimates from your IP address
Cloudflare Web Analytics does not set cookies, does not store anything in your browser, and does not give your browser an ID. Cloudflare says it does not use your IP address or browser details to recognize you, and does not track you across other websites. We see only totals, such as page views per page and per country.
Because it stores nothing on your device and cannot tell one visitor from another, it does not wait for the banner in 5.4. It runs for every visitor, and Cookie settings do not turn it off. To stop it, use a content blocker (see 6.1). Data use is governed by the Cloudflare Privacy Policy.
6. Opting Out and Deleting Your Data
You can use our whole website without analytics, email, or cookies. Here is how to opt out of each, and how to ask us to delete what we hold.
6.1 Opting Out of Analytics
- Cookie settings: if we asked you about analytics, select Cookie settings at the bottom of any page to change your choice. Rejecting stops both tools and deletes their cookies on equalentry.com.
- Google Analytics: install the Google Analytics opt-out browser add-on, or block cookies for equalentry.com.
- Microsoft Clarity: turn on Global Privacy Control in your browser, which Clarity honors. You can also select Microsoft on the Digital Advertising Alliance opt-out page, or block cookies. Clarity does not respond to the browser’s Do Not Track setting.
- Both: most content blockers stop Google Analytics and Clarity from loading.
- Cloudflare Web Analytics: most content blockers stop it from loading. It sets no cookies, so Cookie settings and blocking cookies do not affect it.
- ActiveCampaign Site Tracking on learn.equalentry.com: block cookies for learn.equalentry.com, or use a content blocker. Deleting your contact record (see 6.3) also deletes the page visits linked to it.
6.2 Opting Out of Email
Every email we send has an unsubscribe link. You can also email us and ask to be removed.
6.3 Asking Us to Delete Your Data
Email [email protected] and tell us what you would like deleted. We will confirm when it is done.
- Newsletter and waitlist: we delete your contact record from ActiveCampaign. We keep only your email address on a suppression list, so we never email you again by mistake.
- Contact form messages: we delete your messages from our email account.
- Song feedback: tell us the song and your comment, if you wrote one. We do not collect names with feedback, so this is the only way we can find it.
- Course accounts: we delete your student account from our Thinkific school at learn.equalentry.com.
- Analytics: Google Analytics and Clarity link data to a random ID in your browser, not to your name or email address, so we cannot find it from those. Clearing your cookies gives your browser a new ID. If you send us the value of your _ga cookie, we can delete that ID’s data from Google Analytics. Clarity does not offer a way to delete one visitor’s data, but it deletes session recordings after 30 days. Cloudflare Web Analytics keeps no ID at all, so there is nothing that could be traced back to you.
7. How We Use Your Personal Data
We use your data to:
- Operate and secure our website
- Improve website accessibility and performance
- Send newsletters, updates, and relevant content
- Manage waitlists and launch announcements
- Operate communication workflows and automations
- Comply with legal obligations
- Respond to inquiries or requests
- Improve the AI Album based on song feedback
- Protect our forms from spam and abuse
We do not sell personal data.
8. Data Retention
We retain personal data only as long as necessary for the purposes for which it was collected, or as required by law.
- Newsletter/waitlist data: retained until you unsubscribe or request deletion
- Google Analytics: visit data for 2 months, and data tied to a browser’s random ID for 14 months
- Microsoft Clarity: session recordings for 30 days, and click and heatmap data for 9 months
- Suppression list: retained indefinitely to prevent accidental re-contact
- Contact form messages: kept in our email account for as long as needed to respond and to keep a record of our correspondence
- Song feedback: retained while it helps us improve the album, or until you ask us to delete it
- Form use counts (coded IP and email addresses, see 2.5): deleted after two days
9. Security
We use commercially reasonable technical and organizational measures to protect your personal data.
However, email and online communication are not guaranteed to be secure.
Do not send sensitive information (e.g., Social Security numbers, bank details, credit card numbers) via email or web form.
10. Your Rights
Depending on your jurisdiction (including GDPR regions and California), you may have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion (“right to be forgotten”)
- Withdraw consent for marketing
- Object to processing based on legitimate interest
- Request data portability
- Lodge a complaint with a supervisory authority
Section 6 explains how to opt out and how to ask us to delete your data. To exercise any of these rights, contact us at:
[email protected]
11. Third-Party Services
We may link to or embed content from third-party services, including:
- YouTube (videos)
- Vimeo (videos)
- Google Analytics (analytics)
- Microsoft Clarity (analytics and session recordings)
- ActiveCampaign (newsletter and email)
- Resend (contact form delivery)
- Cloudflare (website hosting, page speed analytics, bot protection, and song feedback storage)
- Thinkific (course checkout and delivery at learn.equalentry.com)
Our website is hosted by Cloudflare, which processes technical request data, such as IP addresses, to deliver and protect the site. When you buy a course, checkout and course delivery happen on Thinkific.
These services collect data under their own privacy policies, linked above, independent of Equal Entry LLC.
12. Changes to This Policy
We may update this Privacy Policy from time to time.
The “Last Updated” date at the top reflects the most recent version.
Continued use of our site indicates acceptance of the updated policy.